Partnership with ECOINS
We established an alliance with ECOINS®, a company from Costa Rica, whose initiative to encourage recycling and to promote green economy, is to exchange a digital currency for products such as: cardboard, glass, paper, plastic, Tetra Pak, aluminum, plastic bags, among others. Ecoins® is the first digital currency that awards commitment with recycling, being an incentive program that is able to convene in a single platform: individual and industrial recyclers, authorities, companies and consumers. Their focus changes the traditional concept of recycling, from an environmental problem to an economic opportunity, taking advantage of technology, strategic communication and public participation.
Ecoins® dynamic is focused on a reward system of waste collection. The virtual currency is granted for recoverable materials that are taken for recycling to a collection and recovery center. This reward can be exchanged for product discounts and services in associated stores.
Our partnership demonstrates our continuous interest in being part of initiatives that promote education and awareness about selection and sorting of waste. It also proves our shared commitment pillar in our corporate strategy and our bet on sustainability.