Our compass: Sustainable Circular Innovation
The circular revolution has started, and visionaries have turned to this model because it aims to redefine growth, focusing on positive benefits for the whole society through the promotion of sustainable economic growth, shifting from the consumption of finite resources towards the use of renewable sources.
Circular economy implies the use of waste as a resource and reuse strategy for development of new products. In a single idea, it is to change our way of seeing "garbage" and begin to distinguish it as raw material.
However, the changing of the paradigm requires an essential component: INNOVATION, a combination of ingenuity and creativity that results in an innovative solution to a problem or a specific situation.
Innovation demands that we have the ability to question, “what is established?” and investigate how we can “renew ourselves” in any area or process. Innovating is improving, implies the idea of embracing change for a better future through advancements.
Innovation is a continuous action that brings with it the construction of success. After 50 years of the trajectory, we have experienced the great benefits of innovating: it has given us the opportunity to create new products, business areas, processes, raw materials, and enter new markets; above all, we have discovered the transformative potential that we have as a company to benefit our society and natural environments.
Our vision of innovation has allowed us to see the circular revolution as the path that everyone should follow: companies, government and citizens to promote change that is critically demanded by our ecosystem.
Recent events in the Amazon rainforest and Australia are real tragedies that should shake us all and generate awareness and action, accepting the responsibility and duty that we all have, to do something for our planet.
We accept our role, by directing our capacity for Innovation towards Circularity; that is, to change our system to optimize the use of resources where reduction, reuse and recycling prevail, to be a part of the construction of Sustainability, supplying consumption needs without compromising future generations, guaranteeing the balance between economic growth, care for the environment and social welfare.
“Sustainable Circular Innovation” is the compass that will lead us to be a part of the group of visionaries who have started the circular revolution, and that will allow us to inherit a better world.